"From details, I create Graphic and Interactive
Designs that communicate your ideas"

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Who am I?

UX Researcher with experience implementing projects from ideas to conception. I have worked in digital products’ creative process since the discovery phase. Driven by quantitative and qualitative data I identify patterns and propose solutions that are cost-effective and aligns with the users’ & business’ needs. I am organized, I have excellent interpersonal communication skills, I am willing to learn. I propose innovative solutions that encompass a process of research, planning, wire framing, design, prototyping and development.

My work experience:

  • FERGUSON I work at the eBusiness Department as a UX Researcher. Product owners reach out to us to solve issues that customers experience in ferguson.com, web app, internal process and more.
  • ZEROFRACTAL I worked as the Development Project Manager. With a group of four developers, we developed Content Management Systems and Digital Asset Management tools for companies like Concacaf.
  • OCTANION LLC Founder. I created this company for emerging clients in United States. Innovative Designs using the best practices obtained from an assertive research! Logos, Websites, Apps, Video Games, E-mail marketing campaigns, or any other idea becomes real!
  • UNIVERSITY OF MIAMI, Department of Biochemistry and Molecular Biology (BMB) I manage everything related with Digital Communications (Informative and e-commerce Websites, Weekly News and social media). I am responsible for the design, research and development of the sites and content, as well as updating them.
  • FREELANCE I created, designed and developed websites, corporate identity, infographics, digital campaigns, for companies such as Nokia, Spot5, FreshFood, Uniaguas ESP, Pastisani, D-Marketing, among others.
  • UNIVERSITY OF MIAMI, School of Communication (SoC) I worked in the Firefighters Cancer Initiative helping with the UI designand front-end development of the Firefighter Personal Exposure Reporting System (PER).
  • UNIVERSITY OF MIAMI, Ibis Yearbook Website Redesign and Updates.
  • MARCO MARKETING CONSULTANTS, from July 2014 through January 2015 I was Microsoft's Senior Account Manager: I had different responsibilities as budgets, negotiations, presentation of proposals, among others. I increased from 2 to 5, the number of business units that the agency managed for Microsoft.
  • AVAYA, from November 2012 through June 2014. I started as Graphic Designer and in January 2013 I was promoted as the Americas Audiovisual (AV) Production Coordinator. I travel to Kingston, Seattle, Dallas, Mexico, Panama City, Santiago de Chile, among other cities and manage projects from conception to completion for more than 100 Events including Global Sales Conferences, Partner Connection Days, Executive Partner Forums, Evolutions Trade Shows and Technology Forums for the Americas (From USA to Chile).
  • KETCHUM, since May to October 2010 I worked as the Director of Content, Design and RSE.
  • CATORCE 6 MAGAZINE, I did my internship and had infographics published in three different editions.
  • COLOMBIA EN INTERNET, since 2008 while I studied I worked as the Customer Services Director. It was my first opportunity working in the digital area, which I really enjoyed. This experience strengthens my passion for web design.
  • SMITHSONIAN TROPICAL RESEARCH INSTITUTE, I did my internship in Panama City where I contribute to the study of the behavior, ecology and evolution of fiddler crabs genus Uca.

I've been assistant in research projects; have a great potential for customer service, leadership in group management, enterprising, excellent interpersonal communication skills.